Transportation in one of the key services affected by increase of population. It is extremely expensive and slow to build new roads, modify city planning, buy new means of mass transportation. Taking into consideration that urban growth is the highest in the poorest countries with little or no transportation organisation, i.e. rickshaws, tuk tuks, shared private vehicles, etc., we see that there is a high need for easy to use tools, such as BRIXBY, to manage transportation needs including means of digital payment.
Currently transportation services are either provided by large players who we have to blindly trust, because it is impossible to verify the transactions, or small businesses, who often lack any service quality.
Large transportation service providers often have to use fines and other means of negative motivation (vehicle towing, parking boots/clamps, etc.) to ensure proper use and payment for their services. At the same time, small service providers, which constitute about 60% of the market, are more flexible, but often unknown, unreachable, and sometimes not trustworthy. User experience with technology, be it app or parking meter is often beyond the concern of a service provider, making the whole journey experience rather poor.
Other industries, such as hotels, taxis, airlines, have been tremendously improved by such service aggregators, as booking.com, airbnb.com, uber.com, blablacar.com and others. Those services, do not need to be blindly trusted, since each transaction is confirmed by both consumer and service provider. When you check in to a hotel, you make sure that you get exactly what you booked at the correct price. At the same time, the check in desk worker confirms your suitability to get the service and is ready to handle ay issues that may arise. Due to personal confirmation, those services have a very low probability to bring fines, damage or loss of property in case of good intentions on both sides.
Unfortunately, it is neither viable nor convenient to confirm each transportation transaction in person due to high cost and geographic dispersion. When you park your car, you expect that the service works in such way that the payment goes through and your car is in the same place without any fines once you are back. Unfortunately, this often does not work: the payment does not go through, you don’t understand that parking is prohibited on this side of the road, you don’t have enough coins to put into a parking meter, and get a fine while getting the change. The list of issues goes on. We believe that a marketplace built on blockchain technology can solve a lot of the issues described above.
So far, there has been no universal solution for transportation problems that will include parking, EV charging, rental, sharing, not even mentioning transparency and confirmation. There are many solutions that are (1) expensive, (2) solve only one problem, i.e. parking app, car sharing app, etc., even though drivers have numerous needs during their trips, which means that consumers have to download many apps and provide their credit card information to many unknown parties and blindly trust in their good faith (3) solutions are often ultralocal, i.e. in local languages, local payment method i.e. impossible to use for tourists, (4) only cash based solutions which are hard to find and inconvenient.
Instead of approaching each market segment separately, we believe that a marketplace for transportation services, with great user experience is the way to go. We have analysed tens of transportation product flows and majority of them have the same features, such as select current location, select destination, select rout, review timing, pay for the service, thus, it is not necessary to use ultra-specific apps to solve same problems in parking, EV charging, car sharing, tickets sales, etc. — one great app can do it all. In addition to great user experience, BRIXBY offer full transparency thanks to blockchain, where each user may control his/her transaction to ensure that the price is calculated correctly and the payment reached the party that the user intended.
For a successful product launch, speed is crucial. BRIXBY will target private sector who is quick to implement easy to use and cheap solutions without lengthy and cumbersome tender process. We find that the best and the most financially reasonable way to approach microbusinesses and SMEs is through franchisees, people who are willing to start their own business but do not have substantial investment resources, however have market know how time, and willingness to approach microbusinesses, SMEs, or even municipalities with service offering. Moreover, some of BRIXBY target markets, such as China, require a local partner in order to enter the market. Franchisees will solve this issue as well. This way, each market will get as many franchisees as market may absorb in order to launch BRIXBY in as many locations as possible. The franchisees will be rewarded for the success with BRICKs — 10% commission on every transaction brought in by a franchisee. BRIXBY strength is building the best product using the best technology together with a working business model, and not in negotiations with local businesses authorities where understanding of local business culture and legal framework is crucial, — these are the tasks for our franchisees.
Benefits for businesses
BRIXBY allows any microbusiness or SME manage existing or set-up new transportation services and easily collect money for them. It takes just a few minutes to list business assets, such as a parking lot, or vehicle for rent, add their location, pricing, and terms of availability. All of that, together with pictures, will be instantly published on BRIXBY web site and apps. Offering assets on BRIXBY will make businesses more available for both locals and tourists, which will allow businesses to earn more money from the same assets. Currently the service is often cash based, with no transparency, no viable data to make decision, loss of profits due to theft. BRIXBY provided the opportunity to handle all transactions digitally — that means more trustworthy business, improved accounting accuracy, more convenient customer experience, real-time data, transaction reconciliation, reporting, and no theft.
Benefits for consumers
From the consumers’ point BRIXBY will provide a convenient tool to find, use and pay for transportation services both locally and when traveling. 3.6 B people travelled in 2016. Many of them use Booking.com and Airbnb for renting, Uber for taxi and lots of additional local non-digital services for ‘Tuk Tuk’ hiring, scooter renting and tour booking. With digital service display on BRIXBY not only locals but also travellers will easily find local transport services. The more services are listed on the platform the more consumers it will attract.
Using BRIXBY app, consumers may look for services at any BRIXBY locations, order services and pay for them conveniently. This will help microbusinesses and SME to keep old and attract new consumers.
Daily issues for BRIXBY to solve
|Issues||B2B (users)||BRIXBY||B2C (consumers)||BRIXBY|
work to the fullest
potential because many users don’t know about the service
|Visibility with global service provider, higher service utilisation, more revenue from the same assets||Often go to familiar services due to not knowing about
|All connected transportation
services rated and
|Transparency||Complicated pricing without clear calculation rules||Digital pricing rules easy to control & change||Impossible to understand what amount & why is charged||Clear pricing &
rules displayed in apps
|Reconciliation||Super complicated and time consuming process||Immediate transaction confirmation due to blockchain, clear zoom on problematic parts of transaction flow||No confirmation of financial transaction, potential fines||Transaction confirmation always available and not changeable|
|High cost||No resources to purchase high cost
|Pay only for your transactions on BRIXBY, no upfront investments, no hidden fees||Time spent on
learning each new service interface,
time spent on searching for
spent on solving service issues
|One easy to use service in your language with your setting globally|
|Paper based transportation management||Costly, non-transparent, difficult & lengthy to change rules||Simple digital environment available anytime anywhere, instant changes||Not convenient UX, lost paper tickets||Familiar app on any smartphones|
|Cash payments||Costly due to cash collection services & worker’s theft||No collection needed, no theft possible due to digitalisation & secure blockchain technology||Inconvenient – cash not always available, exact change always not available. Mobile Phone – most of the time available||Digital payment with multiple convenient payment methods: cards, digital coins, PayPal, etc.|
|Pricing rules||Non-digital pricing very costly to change: i.e. signs, hardware reprogramming, etc.||Instant changes, free of charge, working universally with any equipment due to end-to-end integrations||Complicated rules in different languages that are complicated to understand, no info available – locals know how the basic things work||No need to read any rules and regulations – BRIXBY will know who you are and how much to charge.|
|Rights, i.e. permits, subscriptions||Paper based rights, i.e. each user has to apply to get a permit based on residence status, place or work, purchase. Due to no digital registry, paper based rights are hard to manage, very costly to distribute, almost impossible to prevent counterfeiting||Digital rights issued automatically and instantly, no possibility for theft, counterfeiting, many pricing possibilities||Inconvenient to acquire, requires going to some local office, delivering some additional paperwork and proof for rights, expensive||Convenient application process from any device at the time and place convenient for the consumer|
|Change management||Lengthy and costly process to request changes from partners, such as hardware providers||Self-service environment||No possibility for any service||Self-service environment|
|Hardware & software||Different hardware & software operates differently, i.e. may not be compatible, may have different pricing, reporting, management capabilities, UI & UX||Pre-integrated hardware & software, one interface for all the related systems||Have to download a new app for each service in each new town, have to learn how it works, if at all Have to figure out how to use hardware, which is often dirty or broken||Same easy to use app globally, once downloaded and registered, no need for further actions|
|Overview of transitions||Non-compatible hardware and software, manual reporting, no reporting, no stats for analytics, no understanding of user-base, their habits, likes, preferences||Detailed reporting and analytics, possibility of BI, user stats, possibility to provide special pricing for specific user groups, such as frequent users, some social groups, etc.||No overview whatsoever||Detailed transaction history available in your app any time, no lost checks or tickets|
|Availability||No clear view of assets and their availability and profitability.||Possibility to show all your assets on an app to consumers with availability and supplementary info, manage utilisation and yield||No info regarding availability||Digital in-app map with service availability & pricing|
|Customer service||Costly service with no stats for analytics and improvements, no understanding of consumers’ real issues||Possibility to automate customer service, possibility to provide service in a consumer’s language, possibility for stats & BI.||Often no service or anonymous service, i.e. lots of wasted time for explanations||Digital instant service in language of the consumer|